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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Help An Octopus Find His Legs 3:39 AM

Here’s a great way to get kids involved with cleaning up the beach. This toy octopus is missing his 8 legs. You’re supposed to find plastic bottles and screw them on to become his legs. Once you get all 8, he’ll be buoyant enough to float.

Designer: Jaehyung Hong


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