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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Animate For Obesity? I Don’t Think I Agree 5:33 AM

One of the reasons behind developing the Animate project was to motivate the obese-TV-Video Games-addicted-generation to move their butt and get some exercise. I don’t buy that theory. My point is, if Wii Sports couldn’t get me toned and slim, then nothing can! However, besides this Animate is cool gadget that kids on the block would love. It’s got a camera, MP3 player, watch band, communication feature and videogames. When you play the spy-detective kinda game, you get the opportunity to win some cool avatar credits that that motivate you to be active and on your toes!

Designers: Hugo Kretz & Marc Haldemann

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Animate Digital Sports Video Game Player by Hugo Kretz & Marc Haldemann



PS: This is a James Dyson Award Entry, so you may want to vote it up here.


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