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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Adapt Electrical System by Drew Johnson 5:33 AM

The Adapt Electrical System is a portable unit that consists of an extension cord on a retractable reel, a surge protector and waterproof outlets that attach into docking ports along the cord. The system adapts to a user’s varied needs for outdoor electrical power, combining the service now provided by a jumble of incompatible, inefficient and unsafe items. Adapt’s styling differentiates it in a market crowded with dull, similar products.

Designer: Drew Johnson

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