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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Glow Chess, Watch Out It Sticks 6:02 AM

Glo Chess combines innovative Conductive V30 VELCRO technology with one of the world’s most popular games. Packaged in a stylish, travel-friendly case, Glo Chess folds open to reveal a miniature chess board designed with Conductive V30 VELCRO that illuminates each piece upon contact.

Under each side of the board, a storage compartment holds each player’s pieces. As pieces are removed from the game, players can deposit them in a flexible catch conveniently located on each side of the board. Eliminating the need for cords, battery-operated VELCRO® Glo Chess activates as soon as the case is opened, when conductive material on each side of the case’s spine make contact.

Designer: Adam Craft

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