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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Fits My Hand Just Right 3:48 AM

Aptus is Latin for suitable, appropriate, or fitting. The Aptus pen is the ultimate in modern writing instruments. Takumi Yoshida wanted to blend elegance with pure functionality. In strict mechanical requirements, pens are very thin. We add volume to it so it fits into our hands better.

Instead of a plastic or metal tube, the Aptus provides four large contact points (three points near the tip of the pen and one supporting point between the thumb and the index finger) when held in a hand for better ergonomics. We may all be email junkies but there are still people out there who prefer the tactile and personalized touch of hand written text.

Designer: Takumi Yoshida

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