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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Squad Firefighter Positioning System 5:51 AM


The Squad Firefighter Positioning System is like Jack Bauer's PDA, which magically shows his position in a building plan. Except that firefighters would extinguish the fire, and Jack Bauer would probably set the building on fire.

Unfortunately, the Squad Firefighter Positioning System is not a real product. Designed by University of New South Wales' student Roy Hareguina, Squad is supposed to use an inbuilt sonar to scan the building architecture and provide a mini-map, showing the environment and the location of each team member.

That would be really cool if sonars actually worked that way, but never mind. We like it anyway because its rugged and practical industrial design. Hopefully, one day these would be a reality. [Australian Design Awardvia GizMag]

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