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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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PMP With Gasp No Touchscreen 5:22 AM

Yes someone has designed a concept in 2007 with no touchscreen! Can you believe it? It’s like they didn’t get the memo or something. Seriously tho, I believe there’s still a place for tactile or as the geeks say it, “analog” controls. Designers Mathieu Pesme and Jeff Castel embrace other ‘concepty’ technologies without drowning us in all the touchscreen.

This PMP (portable media player) comes equipped wit an subsurface OLED widescreen and a simple dropped bevel around the bezel to wind your headphones in. Other noted design elements are the tactile control wheel and integrated stereo speakers.

Designer: Mathieu Pesme & Jeff Castel

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