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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Oranges And Air Coolers Have A Deep Relationship 6:08 AM

Min Sung Kim feels there is a deep connection between an orange and an air cooler. He uses the simile of a fresh juicy one against an arid dry orange to describe the refreshing experience of his Airflow Air-Circulator Concept. The highlight of this circular cooler is the 300 degree rotation angle that circulates cool air into the room with greater efficiency. Basically, the warm air is sucked into the tube from the ends and cool air dispensed through the fills on the length of the body.

Designer: Min Sung Kim

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