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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Multifunctional Is The Key Word Today 5:36 AM

Shame on you lazy lumps who can’t multitask! It’s the era where we need to be multifunctional, multi-everything! That rule applies to our batteries as well; if they only juice-up our devices then they are no good, they need to double up as something more. Like this IF-battery, it powers your devices AND has pins on the side that pop out, and plug into a socket for recharging. This does eliminate the need for a recharging station, but it also means you can charge only one battery at a time.

Designers: Qian Jiang & Yiying Wu

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