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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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A Garden For My Umbrella 5:49 AM

Deftly christened “Ella”, this acrylic umbrellas stand features a green patch of grass at the bottom. The drizzle of drops from your wet umbrella trickle down to water the grass, thus adding a green-quotient to the design. Constructed from three injection molded plastic parts, each screwing into each other at the base point to give a low center of gravity and to allow ease of cleaning when separated. Neat idea; but my only question: what happens to the grass during a dry spell?

Designer: Simon Enever

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