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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Artsy Electric Pole 6:04 AM

I forgive you for mistaking this as an art instillation, but I guess that was the whole point behind designing the amazing Yggdrasil Electric Pole. Svenska Kraftnät (the folks who run the Swedish national electrical grid) approved of this design and the poles will be placed as a portal on either side of an entry high way to Stockholm, Sweden. So if you’re making a road trip to Sweden in the year 2010-11, expect to these dynamic poles greet you at the fringe of the cityscape. BTW Yggdrasil refers to the holy world tree in Norse Mythology.

Designer: No Picnic

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