It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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|Axiotron and OWC Unveil the ModBook, the One and Only Mac Tablet||6:03 AM|
MacWorld San Francisco, CA - Axiotron, Inc. together with its strategic partner and exclusive US Distributor Other World Computing (OWC) today unveiled the ModBook™, the first ever Mac OS® X tablet computer solution on January 9th, at the Macworld Conference & Expo in San Francisco. Initial suggested retail prices begin at $2,279.
Andreas Haas, president of Axiotron, is a former management level leader with Apple Computer, Inc., including serving as Newton Business Unit Manager in Europe which explored tablet feasibility.
"Built for mobile users, artists, students and professionals, the Axiotron ModBook enables its user to draw and write directly on the screen, while the handwriting recognition built into Mac
The Axiotron ModBook is an after-market hardware modification kit for Apple® MacBook™ notebook computers, adding true pen input, a new 13.3" wide screen LCD and an optional Global Positioning System in a tough, satin chrome plated magnesium top shell, while keeping all the powerful features of the
The Axiotron ModBook is immediately available for pre-orders in the US and Canada through an exclusive strategic-partnership arrangement between Axiotron and Other World Computing. Customers purchase the ModBook conversion kit, the MacBook configuration they wish converted, and the full warranty-backed conversion service of OWC - all through macsales.com/modbook. Every ModBook solution purchased through Other World Computing includes a 1 year OWC warranty, which can be extended to up to 3 years.
The Axiotron ModBook features Wacom® Penabled® hardware, the same high quality technology that makes the Wacom pen tablets and interactive pen displays the preferred choice for professional artists, designers, photographers, and consumers. Requiring no batteries or magnets, the pen always feels light and nimble and due to the radio-based digitizer technology, users can even write with their hand resting on the screen. This technology allows the cursor to be controlled while the pen is hovering over the screen, providing for an intuitive, mouse-like interface with zero learning curve.
"Wacom is pleased to have its patented pen input technology incorporated in the Axiotron ModBook tablet solution for the Mac enthusiast," said Joe Deal, President of Wacom Technology Corp. "ModBook users will appreciate the pen's intuitive interface, comfort, and the mobility it adds to the overall computing experience."
The Modbook is the only portable Mac solution that features an optional built-in Global Positioning System (GPS). Based on the industry leading SiRFstar™ III chipset, the Axiotron Modbook GPS Module has been developed in cooperation with GlobalSat Technologies Corporation ( usglobalsat.com ), an industry leader in GPS technology and longtime manufacturer of external, high quality GPS solutions for Mac and PC.
"Providing state-of-the-art embedded GPS technology is an area that is fast becoming a major segment of our business" stated Alex Kotoff, Managing Director of USGlobalSat, Inc., GlobalSat's US subsidiary. "Collaboration with product developers such as Axiotron, Inc. who are helping to promote new "in-field" applications for GPS receivers, is what makes this business exciting."
The Axiotron ModBook utilizes the original MacBook iSight camera, slightly tilted downwards, allowing video conference applications like iChat to better frame the face of the user.
The ModBook is the only slate-style tablet computer on the market with an internal CD/DVD combo drive, which can be upgraded to a DVD/CD combo burner with up to 8.5 GB capacity. In combination with its 13.3" wide screen LCD, this also earns the ModBook the title of "Largest Screen Portable DVD Entertainment System".
The ModBook base configuration, with a suggested retail price of $2,279, includes the ModBook conversion kit, a 1.83GHz Intel
During Macworld and until January 31st, Other World Computing is offering the complete ModBook base configuration plus the built-in Axiotron GPS Module at a Special Introductory Price of $2,199.
Axiotron engineers and OWC product specialists will be displaying the Axiotron ModBook for hands-on trials at the Other World Computing booth #S2218 throughout the Macworld Conference & Expo.
The Axiotron ModBook will be available in Europe in the second half of 2007.