It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Life Gadget Headline
|U-Button Iron by Jun-kyo Lee - Jin-young Yoon||12:23 AM|
Merry go round the buttons I tell ya! Dang the button area around your starched shirt is tough to crease-out. Some irons do have indents on the side, allowing you to kinda skim around the sweet spot, but it ain’t got a Full U like the “U-Button Iron”. Hit the special button the iron and voilà! The tip retracts to reveal a U that slides under the button to give you a fully ironed shirt.
Designers: Jun-kyo Lee & Jin-young Yoon