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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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U-Button Iron by Jun-kyo Lee - Jin-young Yoon 12:23 AM

Merry go round the buttons I tell ya! Dang the button area around your starched shirt is tough to crease-out. Some irons do have indents on the side, allowing you to kinda skim around the sweet spot, but it ain’t got a Full U like the “U-Button Iron”. Hit the special button the iron and voilà! The tip retracts to reveal a U that slides under the button to give you a fully ironed shirt.

Designers: Jun-kyo Lee & Jin-young Yoon

U-Button Iron by Jun-kyo Lee & Jin-young Yoon





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