The following is an introduction to a conceptual car brand via the brand’s first virtual auto. The name of the brand is Shayton, a word that comes from the Sioux word for falcon (Chayton pronounced Shay-ton.) The car that’s being presented is the Shayton Equilibrium. To describe Shayton as a brand, the Equilibrium is described as the world’s first hyper-car. Because this car aims to display “pure hedonism, perversion on four wheels,” Shayton the brand can be easily seen as a niche brand that wishes to become the top tier.